Have you ever felt uncomfortable sharing your coaching fees? Or secretly doubted your value? If you said yes to these questions, you are not alone. We all have moments like these. Today I want to share a 3-step strategy that will instantly increase your confidence and belief in the value you offer as a coach. It will help you pinpoint the specific toolbox of unique processes that is at the heart of the services you provide.
Step 1: Identify Your Ideal Client
Hopefully you have already spent some time doing this. This is the niche conversation. I’ve spoken and written at length about the importance of having a niche. If you need a refresher, check out some of my past blogs on the ICF blog site. The key is to focus in on your expertise, what kind of person is the best match for your skills? Who would you most enjoy working with?
Step 2: Determine the Results You Create
When we help our clients create the results they most desire, that’s value. What measurable impact will your coaching services have on the lives of your clients? How will the work transform them?
Step 3: Be Crystal Clear how you Create Results
This is the question that will help you discover, determine, and clarify your unique processes. This is the reason your clients hire and refer you. This is the value that you provide, your own set of professional tools.
In the Passion Into Profit Program, I coach and mentor coaches. They are my ideal clients. Many participants in the program are start-up coaches who want to gain one-on-one clients, and set a strong foundation to have a successful, profitable business.
My unique processes are the tools and strategies I use to help these coaches accomplish their goals. One process I use, clarifying your credo, helps them leverage all their marketing methods to get paying clients. This is a tangible result I help my clients create.
The students of Erickson College International, where I am the Director of the Erickson Business centre, are taught tools and strategies such as the Mastery Walk and the Mentor’s Table. I encourage them to ask themselves what does the Mastery Walk help you to achieve for your ideal client? What does the Mentors Table help you achieve for your ideal client?
Let’s say you work with leaders. One of the reasons they hire you is to help them clarify their vision. What is the specific process you use with them that will help them do this?
When you take the time to look at all the things you do to help your clients get results, you create a toolbox of valuable processes and strategies.
You can access these tools at any time. They will help you market your services, communicate your fees with confidence, and own the value that you have to offer. This will increase your confidence and conviction and will give you the tools you need to grow your business.
Passion into Profit Coaching Challenge: Begin building your coaching toolbox. Write down the top three results you help your clients create. Identify what are the tools, strategies and processes you use to help them achieve their desired results.